Here is some initial feedback we got from our classmates after presenting our animatic. We have read it carefully and planned improvements to our final piece, for example, clear movement in shots, as our feedback made it clear this was lacking from our video and therefore effecting the quality of our shots.
Upon reflection of our animatic, we decided that we priotised the following elements:
1. Communication within the group
We rated our time management strongly and was efficient in arranging who could meet who outside of lesson time and although not all of us could be at every meeting, we deligated tasks to ensure it was finished on time and all group memebers contibuted the same amount. Our main means of communication was via text message as it was the easiest and quickest way of getting into contact with one another. We felt that this was the most imporant element because without it, our anamatic would potentially have been uncompleted and to a standard lower than we aim to achieve.
2. Editing
After recieving feedback on our animatic from our peers and Mr Dunford, we found out that editing was most definately one of the strengths of our animatic for example, they mentioned that it was very well cut to the beat of our song and was good how it changed in pace as the song differed in tempo. In order to edit our animatic, we used to means of iMovie due to the idea that it is user friendly thus allowing us to accurately edit to the beat of the song. As we progress into the making of our final product, we plan to use a more sophisticated piece of software that will allow us to achieve a more profesional finish to our music video.
3. Camera Work
Camera work was not one of our priorities during the making of our animatic as we felt that editing was a signifcant part of the animatic. However we have included the basic elements of camera work as shown during the introduction of the video, but upon relfection and feedback from class memebers we are planning to return to our storyboard and discuss and refine any shots where we feel that camera work will work nicely. As a group, we feel that we have used a variety of camera shots and angles which will make it engaging for the audience. We have also considered the effect the camera work will have in terms of promoting our artist so therefore, have used frequent close-ups and mid shots in order to do this.
4. Mis-en-scene
During the making of our animatic we did not spend a lot of time debating the mis-en-scene of the shots as we had already discussed this when we were building our initial idea and we already had a clear idea of where each section of the video would be set. We had also previously discussed the costume of our artist and extras when we had discussed the genre of our music video after choosing our song. In order to have a clear idea of what costumes and props we will need we had also previously made a list of all the things we will need to complete our video.
5. Location
When we started our animatic, the locations were the thing we were most sure of before we began. This is because after choosing our song and coming up with the initial idea for our video, we had a clear list of locations we would need and therefore when completing our animatic we only had to decide exactly what would happen in each location. However, whilst completing our animatic we did add one small section in an allyway leading to a sidegate which was not a location we had initially included. This shot only lasts a few seconds and does not effect our overall idea. We thought we needed to add the shot to keep the continuity of our videos narrative and show the progression of our artists story.
Here is a conversation we had via text message regarding arrangements for the storyboard for our animatic:
When we were half way through creating our storyboard, Mr Dunford gave us some feedback on the strengths and targets we need to meet for our music video. We found this feedback very helpful and have taken it on board when creating our final anamatic.
Here is a photograph of the creation of our animatic:
Here is some feedback from our media teacher Mr Dunford after reviewing our animatic. This feedback is invaluable to us as it reveals how other’s interpret our music video and its narrative. The feedback has allowed us to consider the strengths and weaknesses of our forthcoming video. For instance, Mr Dunford likes the pace of editing within our video and now as a group we can concentrate on improving our video to the highest standard. Going forward, we are going to review certain sections within our video that perhaps need more shot variety as Sir pointed out. Our next project is going to be focusing on lighting as the difficulties of filming outside is going to be a major factor in the making of our video. We will continue to refer back to this feedback in order to help us continue to develop our music video.
Our task was to produce an animatic video which would show in detail, the shots we intend to use in our final music video. This task would allow us to plan our video in such detail, also considering the pace of editing in relation to the tempo of the song, thus being highly beneficial to us as a group. For example, in certain places where the tempo of the song speeds up, (mainly the final line of the verse before the chorus), we would speed up the editing in order for the video to flow consistently in accordance with the song. We chose to edit the animatic in iMovie which was a great software to use and was very effective in producing what we aimed to achieve. Progressing on from this, we are currently discussing where we feel we can add more camera movement in order to make our video as engaging for our target market.
Below is a document which contains the initial ideas for our music video…
Isabella Grace 