Today in class we started to look at possible ideas for our advert. We recognise there must be clear links between our video, digipak and advert and we intend to portray these elements of continuity through aspects such as consistenecy with regards to the colour scheme and font. When looking at some existing digipaks and adverts, we quickly realised the two products were very similar, often using the same or similar image as on the digipak. We then analysed these digipaks and adverts and produced a list of certain conventions within the adverts.
1. Genre specific reviews
2. Synergy between advert and digipak
3. Inclusion of record label / website / logo
4. Name of the artist / album
5. Tangeable links to other platforms e.g. iTunes
6. Colour scheme parallel to the digipak
7. Striking image
8. Balance of images and text
Below are some of the digipak / adverts we analysed in order to gain inspiration:
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Here is the Ellie Goulding Digipak / Advert which we have taken inspiration from, particularly using the lights consistently throughout each product.